Monday, July 28, 2008

The Importance of a Virtual Tour

In today's real estate market, the consumer has more resources at their fingertips than ever before. The internet has become the most important tool for buyers to do their homework as they are looking for their new home. Our research shows that over 84% of buyers will search for homes online before consulting a real estate agent. What this means is the more information and pictures you can give a potential buyer the better. The buyers are more savvy than you could ever imagine.
A virtual tour will enable the buyer to get a strong sense of your home's layout and features through a few quick steps from their home computer. Many buyers will send the wife down to visit the area and scout homes to report back and vice-versa. The tour will enable the other half to see the home and get a feel for what it has to offer. You can also use the tour with visualizing where to place furniture in any given room. While nothing can be done to truly replace the importance of physically being in the home, the virtual tour is the next best thing.
I use Carl Unterbrink with www.TourImaging.com , who in my opinion, does the best job of any photographer in the area. I have the ability to track the number of visitors to my tours, so that I can compile web viewings to report to my seller's during market updates.
If you are not taking advantage of the latest techniques in marketing, you are truly putting your home at a disadvantage.

1 comment:

Anonymous said...

Good Points for having Virtual Tours.